Borotalco Body Cream

BOROTALCO

The Pride of Italy

Italy’s Iconic National Brand

🥇 Italy’s No. 1 Deodorant Brand

Ranked #1 by sales value and market share
(IRI | Sept 2022 – Aug 2023)

99% Brand Recognition

A brand known and trusted by virtually every Italian
(IPSOS Brand Tracking Study | Sept 2020)

23 Million Units Sold Every Year in Italy

A testament to generations of consumer trust
(IPSOS Brand Tracking Study | Sept 2020)

Since 1878

Born in 1878 in a historic Florence pharmacy,
alongside Italy’s legendary rosewater, Acqua alle Rose.
Over a century of Italian expertise and tradition.

More than a lingering scent—

a fragrance that lives on in your memory.**

24-Hour Signature Sillage

An unforgettable Italian fragrance,

crafted with timeless elegance and quiet magic.**

Original Powdery Musk

Olfactory Notes

• Radiant citrus and delicate fruits
• Velvety, refined powdery musk
• Pure, luminous white florals